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5 minute read Customer Satisfaction Versus Customer Happiness – What Is The Difference?

Customer Satisfaction Versus Customer Happiness – What Is The Difference?

By Gary Bartley
Is customer satisfaction an outdated concept? What does it actually mean? We argue the case for customer happiness as the real measure of business performance and how your customers really feel. More like this 》
5 minute read Customer And Employee Advocacy – The Facebook News Feed Fightback

Customer And Employee Advocacy – The Facebook News Feed Fightback

By Mike Scott
FaceBook's news feed algorithm change has stirred up debate on social media. We think it's an opportunity for businesses to engage with their happy customers and staff. Here's our take on how you can harness customer and employee advocacy to fight back. More like this 》
5 minute read How To Increase Employee Retention And Boost Your Business In 2018

How To Increase Employee Retention And Boost Your Business In 2018

By Gary Bartley
With 1 in 5 employees thinking about changing jobs, New Year can be a challenging time for businesses. We look at how employee happiness can boost staff morale, motivate your workforce and improve employee retention in 2018. More like this 》
5 minute read 5 Ways To Turn An Unhappy Customer Into A Brand Ambassador

5 Ways To Turn An Unhappy Customer Into A Brand Ambassador

By Nathan Moore
No one likes a customer to be unhappy, but at some point it will happen. Don't despair! Unhappy customers can actually be a blessing in disguise and, handled in the right way, they can become your most loyal customers. More like this 》
5 minute read How To Deal With Negative Online Reviews (A Step By Step Process)

How To Deal With Negative Online Reviews (A Step By Step Process)

By Mike Scott
Managing your online reputation should now be a major part of the marketing strategy for any savvy business. Find out how to deal with those pesky negative online reviews and why they aren’t always as bad for business as you might think. More like this 》
5 minute read What Is NPS? (And Why Do So Many Businesses Use It?)

What Is NPS? (And Why Do So Many Businesses Use It?)

By Gary Bartley
If you're in business, it's likely you'll have come across Net Promoter Score®. But why do so many companies use NPS? And is it really an accurate measure of customer satisfaction and loyalty? Find out as we look at what's good and bad about NPS. More like this 》
3 minute read 28 Statistics That Prove Your Online Reputation Matters (A Lot)

28 Statistics That Prove Your Online Reputation Matters (A Lot)

By Mike Scott
Did you know, 84% of consumers trust online reviews as much as a personal recommendation? When choosing where to spend their money, social media and online review websites are where most people head first. Find out why here. More like this 》
5 minute read Is Customer Satisfaction No Longer Cutting The Mustard?

Is Customer Satisfaction No Longer Cutting The Mustard?

By Nathan Moore
Our customer experience is now more magnified than ever. With instant access to social media and review sites, we have the power as individuals to make or break businesses. So do we need more than customer satisfaction to keep us coming back? More like this 》
5 minute read How To Deal With Customer Complaints In 9 Easy Steps

How To Deal With Customer Complaints In 9 Easy Steps

By Sophie Waters
Customer complaints are an inevitable part of every business. How you deal with them can be the difference between keeping a customer and losing one. Make sure you get it right with our 9 easy steps for dealing with customer complaints. More like this 》
5 minute read How To Leave A Lasting Impression: 10 Helpful Tips

How To Leave A Lasting Impression: 10 Helpful Tips

By Nathan Moore
How do you keep customers coming back and make sure your business is the one they recommend to others? Find out how to make every customer experience memorable, with our top 10 ways to leave a lasting impression. More like this 》

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